Paxon launches as Bnode's unified global 3PL brand
Brussels, 30 September 2026 - Bnode today officially launches Paxon, its unified third-party logistics (3PL) brand, bringing together leading logistics businesses across Europe, Asia and North America. Combining eCommerce fulfilment and point-of-sale logistics expertise, Paxon helps brands simplify complex supply chains and expand across markets.
The launch marks an important milestone in Bnode's transformation into a digital expert in international logistics and services. By bringing its 3PL activities together under a single brand, Paxon creates a unique platform for growth and collaboration across markets and services.
Operating across Europe, Asia and North America, Paxon combines international scale with local expertise to help brands grow through eCommerce omnichannel and fulfilment, and point-of-sale and marketing execution services. Built on the foundations of Radial, Staci, Active Ants and Base Logistics, Paxon brings together decades of expertise under one global identity.
The name Paxon, derived from the Latin word pax (peace), reflects the company's ambition to bring clarity, reliability and peace of mind to increasingly complex supply chains.
“Paxon brings together Bnode's 3PL capabilities under one identity, creating a stronger international proposition for brands and retailers. By connecting expertise, technology and operations across markets, Paxon helps customers navigate increasingly complex supply chains more effectively. With Paxon, we have a clear platform to support our clients’ growth across multiple channels.” — Chris Peeters, CEO Bnode
As part of the new organization, Rainer Kiefer will serve as CEO Paxon Europe & North America Midmarket, while Eduard Garcia Torrejon becomes CEO Paxon North America, both reporting to Chris Peeters, CEO of Bnode.
About Paxon
Paxon is one of the three commercial brands within Bnode's brand architecture, alongside Bpost for last-mile operations and Landmark Global for cross-border logistics. Paxon delivers end-to-end logistics solutions for complex, high-value supply chains, helping brands optimize logistics activities and distribution. For established or growing companies, Paxon is a trusted partner to add value to their customers, providing reliable end-to-end logistics that power their channels and markets. Focus is on quality, measurable results, and bringing peace of mind serving as an extension of the customers’ organization. The company is set to deliver global reach and local insights with warehouses and activities in North America, Europe and Asia. Complementary information on www.paxon.com
Follow Paxon on: https://www.linkedin.com/company/paxon-global/
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