{
    "title": "Paxon wordt gelanceerd als het overkoepelende wereldwijde 3PL-merk van Bnode",
    "modified_at": "2026-09-30 10:00:02",
    "published_at": "2026-09-30 10:00:00",
    "url": "https://press.bnode.com/paxon-wordt-gelanceerd-als-het-overkoepelende-wereldwijde-3pl-merk-van-bnode",
    "short_url": "http://prez.ly/wfQd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Brussel, 30 september 2026 \u2013 Bnode lanceert vandaag officieel Paxon, zijn overkoepelende merk voor third-party logistics (3PL), dat toonaangevende logistieke bedrijven uit Europa, Noord-Amerika en Azi\u00eb samenbrengt. Door expertise op het gebied van e-commerce-fulfilment en point-of-sale-logistiek te combineren, helpt Paxon merken om complexe supply chains te vereenvoudigen en uit te breiden naar andere markten.",
    "slug": "paxon-wordt-gelanceerd-als-het-overkoepelende-wereldwijde-3pl-merk-van-bnode",
    "body": "<p>De lancering markeert een belangrijke mijlpaal in de transformatie van Bnode tot een digitale expert op het gebied van internationale logistiek en dienstverlening. Door zijn 3PL-activiteiten onder &eacute;&eacute;n merk te bundelen, cre&euml;ert Paxon een uniek platform voor groei en samenwerking tussen markten en diensten.</p><p>Paxon is actief in Europa, Noord-Amerika en Azi&euml; en combineert internationale schaalgrootte met lokale expertise om merken te helpen groeien via e-commerce-omnichannel en fulfilment, evenals diensten op het gebied van point-of-sales en marketingexecutie. Paxon is gebouwd op de fundamenten van Radial, Staci, Active Ants en Base Logistics en brengt tientallen jaren aan expertise samen onder &eacute;&eacute;n wereldwijde identiteit.</p><p>De naam Paxon, afgeleid van het Latijnse woord <em>pax</em> (vrede), weerspiegelt de ambitie van het bedrijf om duidelijkheid, betrouwbaarheid en gemoedsrust te brengen in steeds complexere supply chains.</p><blockquote>&ldquo;<em>Paxon brengt de 3PL-capaciteiten van Bnode samen onder &eacute;&eacute;n identiteit, waardoor een sterker internationaal aanbod voor merken en retailers ontstaat. Door expertise, technologie en operaties in verschillende markten met elkaar te verbinden, helpt Paxon klanten om effectiever door de steeds complexere toeleveringsketens te navigeren. Met Paxon beschikken we over een duidelijk platform om de groei van onze klanten via meerdere kanalen te ondersteunen.</em>&rdquo; &mdash; Chris Peeters, CEO van Bnode</blockquote><p>Binnen de nieuwe organisatie wordt Rainer Kiefer CEO van Paxon Europe &amp; North America Midmarket, terwijl Eduard Garcia Torrejon CEO van Paxon North America wordt; beiden rapporteren aan Chris Peeters, CEO van Bnode.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-1fe79b26-7e71-427d-ac69-d37d9e4c22bd\"\n                data-id=\"1fe79b26-7e71-427d-ac69-d37d9e4c22bd\"\n                data-original=\"https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/inline/no/Warehouse+Pallet+Handling.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-88227a28-a9c3-46f7-9854-c71628f33237\"\n                data-id=\"88227a28-a9c3-46f7-9854-c71628f33237\"\n                data-original=\"https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/inline/no/SamplingEventLogistics_DemandingEnvironments-slider6.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-812c318e-ca6a-4b6c-b6bc-78305158674c\"\n                data-id=\"812c318e-ca6a-4b6c-b6bc-78305158674c\"\n                data-original=\"https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/inline/no/Automated+Order+Fulfillment.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div class=\"release-content-contact\" id=\"contact-4362afc8-c787-4094-9ba8-5a27527db0e0\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Mathieu Goedefroy</strong>\n        <em class=\"release-content-contact__description\">Woordvoerder, Bnode</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:mathieu.goedefroy@bpost.be\"  class=\"release-content-contact__details-list-item-link\" title=\"mathieu.goedefroy@bpost.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>mathieu.goedefroy@bpost.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 478 41 38 68\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 478 41 38 68\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 478 41 38 68</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://bnode.com/nl\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"bnode.com/nl\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>bnode.com/nl</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/b26ae766-286a-4dd9-8274-8e841e47beb4/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/b26ae766-286a-4dd9-8274-8e841e47beb4/-/preview/1200x1200/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/",
            "medium": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/1fe79b26-7e71-427d-ac69-d37d9e4c22bd/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/",
            "medium": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/88227a28-a9c3-46f7-9854-c71628f33237/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/",
            "medium": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/812c318e-ca6a-4b6c-b6bc-78305158674c/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "contacts": [
        {
            "name": "Mathieu Goedefroy",
            "company": "Bnode",
            "description": "Woordvoerder",
            "email": "mathieu.goedefroy@bpost.be",
            "website": "https://bnode.com/nl",
            "address": null,
            "telephone": null,
            "mobile": "+32 478 41 38 68",
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        }
    ],
    "author": {
        "first_name": "Veerle",
        "last_name": "Van Mierlo"
    },
    "format_version": 6
}