{
    "title": "Paxon launches as Bnode's unified global 3PL brand",
    "modified_at": "2026-09-30 10:00:02",
    "published_at": "2026-09-30 10:00:00",
    "url": "https://press.bnode.com/paxon-launches-as-bnodes-unified-global-3pl-brand",
    "short_url": "http://prez.ly/0fQd",
    "culture": "en_BE",
    "language": "EN",
    "subtitle": "Brussels, 30 September 2026 - Bnode today officially launches Paxon, its unified third-party logistics (3PL) brand, bringing together leading logistics businesses across Europe, Asia and North America. Combining eCommerce fulfilment and point-of-sale logistics expertise, Paxon helps brands simplify complex supply chains and expand across markets.",
    "slug": "paxon-launches-as-bnodes-unified-global-3pl-brand",
    "body": "<p>The launch marks an important milestone in Bnode&#039;s transformation into a digital expert in international logistics and services. By bringing its 3PL activities together under a single brand, Paxon creates a unique platform for growth and collaboration across markets and services.</p><p>Operating across Europe, Asia and North America, Paxon combines international scale with local expertise to help brands grow through eCommerce omnichannel and fulfilment, and point-of-sale and marketing execution services. Built on the foundations of Radial, Staci, Active Ants and Base Logistics, Paxon brings together decades of expertise under one global identity.</p><p>The name Paxon, derived from the Latin word <em>pax</em> (peace), reflects the company&#039;s ambition to bring clarity, reliability and peace of mind to increasingly complex supply chains.</p><blockquote> &ldquo;<em>Paxon brings together Bnode&#039;s 3PL capabilities under one identity, creating a stronger international proposition for brands and retailers. By connecting expertise, technology and operations across markets, Paxon helps customers navigate increasingly complex supply chains more effectively. With Paxon, we have a clear platform to support our clients&rsquo; growth across multiple channels.</em>&rdquo; &mdash; Chris Peeters, CEO Bnode </blockquote><p>As part of the new organization, Rainer Kiefer will serve as CEO Paxon Europe &amp; North America Midmarket, while Eduard Garcia Torrejon becomes CEO Paxon North America, both reporting to Chris Peeters, CEO of Bnode. \u200b </p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4c3100d7-700a-4367-b09c-5d2dcff733a2\"\n                data-id=\"4c3100d7-700a-4367-b09c-5d2dcff733a2\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/inline/no/Warehouse+Pallet+Handling.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-6251fa31-d0c7-4cac-a918-fff59e9c4014\"\n                data-id=\"6251fa31-d0c7-4cac-a918-fff59e9c4014\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/inline/no/Automated+Order+Fulfillment.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div class=\"release-content-contact\" id=\"contact-8b3af21e-2f2b-4e7a-87c6-5244291aed11\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/92131759-bec3-4d22-85db-d3e47523cbe8/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Press Relations\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Press Relations</strong>\n        <em class=\"release-content-contact__description\">MULTI - Boulevard Anspachlaan 1 bus 1, 1000 Brussels</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:press.relations@bpost.be\"  class=\"release-content-contact__details-list-item-link\" title=\"press.relations@bpost.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>press.relations@bpost.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"http://www.bpost.be\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"bpost.be\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>bpost.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/b26ae766-286a-4dd9-8274-8e841e47beb4/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/b26ae766-286a-4dd9-8274-8e841e47beb4/-/preview/1200x1200/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/",
            "medium": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/",
            "medium": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "contacts": [
        {
            "name": "Press Relations",
            "company": null,
            "description": "MULTI - Boulevard Anspachlaan 1 bus 1, 1000 Brussels",
            "email": "press.relations@bpost.be",
            "website": "http://www.bpost.be",
            "address": null,
            "telephone": null,
            "mobile": null,
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        }
    ],
    "author": {
        "first_name": "Veerle",
        "last_name": "Van Mierlo"
    },
    "format_version": 6
}