{
    "title": "Bnode lance Paxon, sa marque mondiale unifi\u00e9e de logistique 3PL",
    "modified_at": "2026-09-30 10:00:02",
    "published_at": "2026-09-30 10:00:00",
    "url": "https://press.bnode.com/bnode-lance-paxon-sa-marque-mondiale-unifiee-de-logistique-3pl",
    "short_url": "http://prez.ly/rfQd",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "Bruxelles, le 30 septembre 2026 \u2013 Bnode lance officiellement aujourd'hui Paxon, sa marque unifi\u00e9e de logistique pour compte de tiers (3PL). Paxon regroupe des acteurs logistiques de premier plan en Europe, en Asie et en Am\u00e9rique du Nord. Forte de son expertise en fulfilment e-commerce et en logistique pour points de vente, Paxon aide les marques \u00e0 simplifier des cha\u00eenes d'approvisionnement complexes et \u00e0 se d\u00e9velopper sur de nouveaux march\u00e9s.",
    "slug": "bnode-lance-paxon-sa-marque-mondiale-unifiee-de-logistique-3pl",
    "body": "<p>Ce lancement marque une &eacute;tape importante dans la transformation de Bnode en acteur digital de premier plan dans la logistique et des services internationaux. En r&eacute;unissant ses activit&eacute;s 3PL sous une seule marque, Bnode cr&eacute;e avec Paxon une plateforme commune de croissance et de collaboration, par-del&agrave; les march&eacute;s et les services.</p><p>Pr&eacute;sent en Europe, en Asie et en Am&eacute;rique du Nord, Paxon combine une envergure internationale et une expertise locale pour aider les marques &agrave; se d&eacute;velopper gr&acirc;ce &agrave; des solutions omnicanales pour l&rsquo;e-commerce et la gestion des commandes, ainsi qu&rsquo;&agrave; des services li&eacute;s aux points de vente et &agrave; l&rsquo;ex&eacute;cution marketing. S&rsquo;appuyant sur l&rsquo;expertise de Radial, Staci, Active Ants et Base Logistics, Paxon r&eacute;unit plusieurs d&eacute;cennies de savoir-faire sous une seule et unique identit&eacute; mondiale.</p><p>Le nom Paxon, d&eacute;riv&eacute; du latin <em>pax</em> (paix), traduit l&#039;ambition de l&#039;entreprise : apporter clart&eacute;, fiabilit&eacute; et s&eacute;r&eacute;nit&eacute; &agrave; des cha&icirc;nes d&#039;approvisionnement toujours plus complexes.</p><blockquote>&laquo; <em>Paxon r&eacute;unit les capacit&eacute;s 3PL de Bnode sous une seule identit&eacute;, cr&eacute;ant ainsi une proposition internationale plus forte pour les marques et les retailers. En connectant expertise, technologie et op&eacute;rations sur diff&eacute;rents march&eacute;s, Paxon aide ses clients &agrave; g&eacute;rer plus efficacement des cha&icirc;nes d&#039;approvisionnement toujours plus complexes. Avec Paxon, nous disposons d&#039;une plateforme claire et solide pour accompagner la croissance de nos clients sur tous leurs canaux &raquo;,</em> d&eacute;clare Chris Peeters, CEO de Bnode.</blockquote><p>Rainer Kiefer devient CEO de Paxon Europe &amp; Am&eacute;rique du Nord (Midmarket) et Eduard Garc&iacute;a Torrej&oacute;n CEO de Paxon Am&eacute;rique du Nord. Tous deux rapportent &agrave; Chris Peeters, CEO de Bnode.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4c3100d7-700a-4367-b09c-5d2dcff733a2\"\n                data-id=\"4c3100d7-700a-4367-b09c-5d2dcff733a2\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/inline/no/Warehouse+Pallet+Handling.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4c3100d7-700a-4367-b09c-5d2dcff733a2/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/c54a1e7a-e0f7-4d14-b710-2572c6037ac8/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/c54a1e7a-e0f7-4d14-b710-2572c6037ac8/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/c54a1e7a-e0f7-4d14-b710-2572c6037ac8/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n       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data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-6251fa31-d0c7-4cac-a918-fff59e9c4014\"\n                data-id=\"6251fa31-d0c7-4cac-a918-fff59e9c4014\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/inline/no/Automated+Order+Fulfillment.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6251fa31-d0c7-4cac-a918-fff59e9c4014/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div class=\"release-content-contact\" id=\"contact-13cae131-559c-4341-8507-f89fe23b9439\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Laura Cerrada Crespo</strong>\n        <em class=\"release-content-contact__description\">Porte-parole, Bnode</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:laura.cerradacrespo@bpost.be\"  class=\"release-content-contact__details-list-item-link\" title=\"laura.cerradacrespo@bpost.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>laura.cerradacrespo@bpost.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 470 90 61 53\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 470 90 61 53\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 470 90 61 53</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://bnode.com/fr\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"bnode.com/fr\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>bnode.com/fr</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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