{
    "title": "Bnode appoints Manuel Olberding as 3PL Chief Commercial Officer",
    "modified_at": "2026-05-21 08:00:02",
    "published_at": "2026-05-21 08:00:00",
    "url": "https://press.bnode.com/bnode-appoints-manuel-olberding-as-3pl-chief-commercial-officer",
    "short_url": "http://prez.ly/BUGd",
    "culture": "en_BE",
    "language": "EN",
    "subtitle": "Bnode announces the appointment of Manuel Olberding as Chief Commercial Officer (CCO) for its 3PL activities, effective May 1st . In this role, he will further develop the commercial approach across 3PL Europe and Staci Americas, supporting customers across these markets.",
    "slug": "bnode-appoints-manuel-olberding-as-3pl-chief-commercial-officer",
    "body": "<p>In this role, Manuel Olberding will lead the commercial strategy across Bnode&rsquo;s 3PL operations in Europe and Staci Americas (soon to be rebranded Paxon), including the development of commercial activities in Asia. \u200b His mandate: accelerate sustainable growth, deepen customer relationships, and build a more integrated, customer-centric commercial organization, in line with the group&#039;s international ambitions.<strong> </strong>Based in D&uuml;sseldorf, Germany, he will report directly to Rainer Kiefer, CEO 3PL Europe &amp; Staci Americas.</p><p>Manuel Olberding brings over 20 years of international commercial leadership experience in logistics and supply chain. He joins Bnode from OIA Global, where he served as Senior Vice President, Global Sales &amp; Marketing. Prior to that, he held senior commercial roles at Maersk and DB Schenker, leading large-scale go-to-market transformations across complex, multinational environments.</p><blockquote><em>&ldquo;We are very pleased to welcome Manuel to our team,&rdquo; </em>said Rainer Kiefer, CEO 3PL Europe &amp; Staci Americas . &ldquo;<em>His extensive international experience and proven track record in aligning sales, marketing and customer-facing teams around clear commercial strategies will be key as we continue to scale our business. Manuel will play a central role in strengthening our customer relationships and driving sustainable growth across our key markets.&rdquo;</em></blockquote><p>At the same time, Bnode announces the appointment of Bram Blond&eacute; as Chief Solutions Officer (CSO) for its 3PL Europe &amp; Staci Americas activities, a newly created role. After serving as Deputy CEO and Interim CCO, he will now be responsible for shaping and driving the3PL&rsquo;s solutions roadmap.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/77cb0c0c-229b-4819-b7ba-831e59ece538/-/crop/2268x1872/0,737/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Credit : Bnode\"\n                id=\"image-77cb0c0c-229b-4819-b7ba-831e59ece538\"\n                data-id=\"77cb0c0c-229b-4819-b7ba-831e59ece538\"\n                data-original=\"https://cdn.uc.assets.prezly.com/77cb0c0c-229b-4819-b7ba-831e59ece538/-/crop/2268x1872/0,737/-/preview/-/inline/no/1000054560.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/77cb0c0c-229b-4819-b7ba-831e59ece538/-/crop/2268x1872/0,737/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Credit : Bnode\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Credit : Bnode</figcaption>\n    </figure>\n<div class=\"release-content-contact\" id=\"contact-d96dea14-dbde-42a3-a495-031841e4beb1\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/92131759-bec3-4d22-85db-d3e47523cbe8/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Press Relations\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Press Relations</strong>\n        <em class=\"release-content-contact__description\">MULTI - Boulevard Anspachlaan 1 bus 1, 1000 Brussels</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:press.relations@bpost.be\"  class=\"release-content-contact__details-list-item-link\" title=\"press.relations@bpost.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>press.relations@bpost.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"http://www.bpost.be\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"bpost.be\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>bpost.be</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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